The core idea is that „Imperfection is Perfection.“ Inspired by current design trends (especially Chrome Type) I highlight the beauty in imperfection and created my own typeface. AI and creative thinkers like Stefan Sagmeister influenced my work as they both appreciate the inclusion of imperfections in their output. In the real world I experimented with ferrofluids and that gave me the idea of bringing art, science and technology together. In the 3D world I used Houdini for the fluid sim and rendered it out with Cycles. After that I jumped into AE and imported a rendered still background, the video clips and the transparent fluid sequenz. Aaand finally adding the type animation and a bit of glow for the final touch. At the end I brought the final sequenz into Blender and created a simple gallery scene.